Typeface Expanssion

This academic project focuses on the typographic exploration and digital expansion of the iconic Center Fresh logotype. The goal was to analyze, refine, and extend the brand's custom typeface into a complete and functional alphabet set. Through careful study of the original letterforms, I developed a full typeface system that maintains the brand’s bold, energetic, and fresh identity. The project includes a detailed anatomy analysis, vector refinement, and the creation of uppercase, lowercase, and numerical characters. Practical applications of the typeface are showcased across packaging, outdoor advertising, and editorial design, highlighting its versatility and strong visual impact. By digitizing and expanding this distinctive type, the project not only preserves the integrity of the original branding but also opens new possibilities for creative expression within the Center Fresh identity system. Guided by - Prof. Aditya Raj Sharma